![]() Students designed reasonably good studies to evaluate whether subliminal messages could influence everything from selection of drinks in a cafeteria (a message of "drink tea" played softly behind piped-in music) to selection of stalls in dormitory bathrooms (a subliminal voice encouraged people to "use the center stall"). In "Clam-Plate Orgy" he claimed that a national restaurant chain's advertisement for its clam dinner included a picture of a plate of fried clams that depicted anthropomorphized clams in compromising positions - subliminally associating sex and clams to sell dinners!Īfter hearing Key speak at a college talk in the early 1980s, a marketing professor and I developed and taught a course in which students conducted experiments on claims of subliminal persuasion. In the late 1970s, William Key's book "Subliminal Persuasion" reinvigorated the myth of subliminal advertising. Believers often point to a legend from the 1950s that Paterson, N.J., moviegoers went in droves to the refreshment stand when the words "drink Coke" and "eat popcorn" flashed subliminally in the movie. Reports of powerful influences of subliminal (below the level of conscious awareness) messages have been around for decades. If you have a question or topic you would like - addressed, write to coordinator Rick Wesp, Department - of Psychology, East Stroudsburg University, East Stroudsburg, - PA 18301 or e-mail. ![]() ![]() Faculty members at ESU share their expertise - each Thursday in this column, answering questions on just about - any - general subject. ![]()
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